Higher Nature provides innovation, integrity and quality, through their range of exceptional vitamins, minerals, herbal tonics and superfoods. Optimum Nutrition, Soyagen, Essential Balance, Flaxseed Oil, Citricidal, Ultra Food Form range - unique to the UK, a range of mood supplements, MSM sulphur tablets, powder and cream, and Phosphytidyl Serine are some of the current bestsellers. New products include a new Patrick Holford range, Einsteins DHA, Alka-Clear, Mexican Yam Cream, MSM Glucosamine Joint Complex, MSM/Boswellia Joint & Muscle Balm.

Higher Nature's founder Brain and Celia Wright have strong principles for high standards for every Higher Nature product and will not take short cuts or substitute cheap less effective ingredients. The company aims to make a significant contribution to the health and well-being of its customers, to run a healthy and happy business with satisfied employees and shareholders, to affect attitudes about health more widely, and to make regular contributions of supplements and money to refugees and those in nutritional need.

Constantly upgrading their standards and sources they originally set up the company to promote good health and are continually reinvesting in the business.